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IOC launches “Sport. And More Than Sport” ahead of Paris 2024

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    • Title IOC launches “Sport. And More Than Sport” ahead of Paris 2024
    • Publication Date 26th June 2024
    • Languages EN | FR | KOR | CN | ESP | POR | JP
    • Location Olympic House, Lausanne, Switzerland
    • Press Release https://olympics.com/en/news/olympic-games-30-day-go-month-paris
    • Description

      Marking one month to go before the Opening Ceremony of the Olympic Games Paris 2024 on 26 July, the International Olympic Committee (IOC) launches “Sport. And More than Sport” – a new Olympic brand platform. It will debut with an uplifting short film that encapsulates the unique spirit and feeling of the Olympic Games, which will air globally across the Olympic Media Rights-Holder (MRH) network and Olympic digital platforms and will run throughout Paris 2024 and beyond.

    • Games Edition Paris 2024
    • Sport
    • Discipline
    • Event
    • Keywords
    • Expiration Date
    • Copyright

      © 2024 - International Olympic Committee - All Rights Reserved. IOC Newsroom video news releases (IOC-VNRs) are the exclusive property of the IOC. They are made available to you for bona fide news reporting purposes only and all rights required for their production have been cleared. Terms and conditions of the IOC Newsroom and Olympics.com apply.

    Additional media

    • Media 4873

      IOC_OlympicSpirit_16x9_90seg_ENG_New Mix (video)

    • Media 4874

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - French (video)

    • Media 4875

      Story Script & Shotlist (document)

    • Media 4876

      Olympic Brand campaign - China (video)

    • Media 4877

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Korean (video)

    • Media 4878

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Japanese (video)

    • Media 4867

      Sport. And More Than Sport: Olympic Spirit: Boat (image)

    • Media 4868

      Sport. And More Than Sport: Olympic Spirit: Newspaper (image)

    • Media 4869

      Sport. And More Than Sport: Olympic Spirit: Glasses (image)

    • Media 4859

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Spanish (video)

    • Media 4860

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Portuguese (video)

    • Media 4861

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - English Portrait (video)

    • Media 4862

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Spanish Portrait (video)

    • Media 4863

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Portuguese Portrait (video)

    Additional Media

    • Media 4873

      IOC_OlympicSpirit_16x9_90seg_ENG_New Mix (video)

    • Media 4874

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - French (video)

    • Media 4875

      Story Script & Shotlist (document)

    • Media 4876

      Olympic Brand campaign - China (video)

    • Media 4877

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Korean (video)

    • Media 4878

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Japanese (video)

    • Media 4867

      Sport. And More Than Sport: Olympic Spirit: Boat (image)

    • Media 4868

      Sport. And More Than Sport: Olympic Spirit: Newspaper (image)

    • Media 4869

      Sport. And More Than Sport: Olympic Spirit: Glasses (image)

    • Media 4859

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Spanish (video)

    • Media 4860

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Portuguese (video)

    • Media 4861

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - English Portrait (video)

    • Media 4862

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Spanish Portrait (video)

    • Media 4863

      THE OLYMPIC GAMES: SPORT. AND MORE THAN SPORT - Portuguese Portrait (video)

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    The IOC is a private, not-for-profit, international organisation recognized to be of public interest by the Swiss authorities and constituted in the form of a Swiss law association, having its registered office at Maison Olympique (Olympic House), 1007 Lausanne, Switzerland. The mission of the IOC is to promote Olympism throughout the world, to lead the Olympic Movement and to ensure the regular celebration of the Olympic Games.

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