The roundtable focuses on how the IOC’s broadcast and digital teams (OBS and Olympic Channel Services) plan to cover and present the Milano Cortina Winter Games, with an emphasis on new audience-facing storytelling and production technology. It outlines innovations such as richer data overlays and AI-driven insights to make technical sports easier to understand, “Olympic GPT” as a verified information tool, expanded short-form/behind-the-scenes and immersive content, and a more efficient, sustainability-minded broadcast operation using cloud workflows and virtualised production (including a smaller IBC and “virtual OB vans”). The session concludes with Q&A on how these changes may reduce the on-site footprint for broadcasters while still preserving the essential live Games experience.